Kvibille 2025

365 days of cheese

Kvibille Cheddar has been a natural part of Swedish celebrations since god knows when. During Christmas, Easter and Midsummer you’ll find one in the middle of the table, gently signaling “today is special”.

Unfortunately, no cheese can survive on sales spikes three days a year. A radical change was needed. Kvibille had to become a part of the Swedish everyday.

But should a luxurious symbol of festivities succumb to the dreadful everyday? Or should the rest of the year rather rise to the jolly heights of Kvibille Cheddar?

Believers of the latter, we went on to make not 1 commercial, but 365. One for each day of the year. Because why wait until Christmas to live life to the fullest when you’ve got Foot Day, International Pirate Day, Miniature Fox Day and 362 more special days to celebrate?

PS. Follow @kvibilleost to see what we’re celebrating today.